Lead Reactivation

Your Dead
Leads Are
Still Money.

Every roofer has a graveyard of quotes that went cold. Those homeowners still need their roofs fixed — they just hired whoever followed up. We follow up for you, automatically.

Get My Leads Back See How It Works
80%
Of cold leads still need the work done
$0
Ad spend required. Zero.
5–7×
Follow-ups where most jobs actually close
21
Days to run your first reactivation campaign
What Is Lead Reactivation

The Follow-Up
That Was Never Sent.

Lead reactivation is the process of following up with people who already contacted your business, got a quote, and went quiet — instead of letting those leads die. Most contractors follow up once or twice. Jobs close at touch 5, 6, or 7. We automate every remaining follow-up on your behalf, through email, SMS, and phone — turning a forgotten list into booked jobs, at zero ad spend.

Where Does the List Come From

You Already
Have the Leads.

🗂️
CRM Lead List
HubSpot, Jobber, ServiceTitan, any CRM export
📝
Old Estimates & Quotes
Anyone who got a price and never called back
📞
Missed & Unanswered Calls
Inbound calls that never converted to a job
📋
Website & Form Inquiries
Contact forms, web leads that went cold
💬
Text & Email Threads
Conversations that stalled before booking
📊
Spreadsheets & Phone Contacts
CSV, XLS, exported contacts — any format works
Even 5–10 old quotes is enough to start. Most contractors have 50–500 untouched leads sitting right now.
The Reactivation Pipeline

How a Dead List Becomes
Booked Jobs.

01
Obtain
📋
Client Hands Us Their Leads
Old quotes, cold inquiries, CRM exports. Any size list.
CSVXLSContacts
02
Process
⚙️
We Clean & Load
De-dupe, tag by trade & city. Load to HubSpot. Personalized.
HubSpotPersonalized
03
Reach Out
📨
Automated Multi-Channel Outreach
5 Emails / 21 Days 3 SMS Caller Follow-Up
04
Close
🏆
You Close
Lead responds. Book the job. Done. Tracked in HubSpot.
✓ Demo Booked
↻ Follow-Up Scheduled
✕ DNC Logged
Why It's a No-Brainer

Every Dollar Here Was
Already Yours.

These aren't strangers you're chasing. They called you, asked for a quote, and went quiet. That job still got done — by someone else, because they followed up one more time than you did.

$0
Ad Spend Required
Cold ads cost $500–$3,000/mo targeting strangers who've never heard of you. We use leads your client already owns. No Google. No Facebook. Zero budget.
80%
Still Need the Work Done
Most cold leads weren't saying no. They were saying not yet. They hired whoever followed up last. That can now be your client — automatically, every time.
5–7×
Touches to Actually Close
Most contractors follow up once, maybe twice, then move on. Jobs close at touch 5, 6, 7. We automate every single one — so your client is always the one who showed up last.
3–5
Extra Jobs Per Month
Average from a single reactivation campaign on a dead list. At $3k–$8k per job in home services, that's $9k–$40k/mo in recovered revenue they'd have left on the table.
Days
To Go Live
No lengthy onboarding. No months of optimization. Client hands us the list, we build the sequence, they approve it once. First email hits inboxes within days.
🎯
Highest-Intent Audience Possible
Cold ads reach strangers. Reactivation reaches people who already raised their hand for this specific contractor. No competition. No cold pitch. Just a warm reconnect.
Cold Ads vs Lead Reactivation

No Contest.

Cold Ads
Targeting strangers who've never heard of you
$500–$3,000+/mo in ad spend, no guarantees
Competing with every other contractor ad
Takes months to optimize. Unpredictable quality.
VS
Lead Reactivation
Already raised their hand for this contractor specifically
$0 in ad spend. Uses a list they already own.
No competition — it's their own lead list
Live in days. First results within the first campaign.
The Process

Four Steps.
No Lifting Required.

01
📋
Hand Over Your List
Send us your old quotes, missed callbacks, cold inquiries — any lead that never became a job. CSV, spreadsheet, phone contacts. Any size works.
02
⚙️
We Process & Load
We clean the list, load it into HubSpot, and build a personalized email sequence that looks like it came straight from you and your brand.
03
📨
Automated Outreach Fires
A 5-email sequence goes out over 21 days, followed by SMS touches and follow-up calls — all on your behalf. Zero involvement from you.
04
📞
You Just Take the Calls
When a lead responds, it lands in your inbox or phone — ready to book. You show up and close the job. That's it.

"Every contractor has a graveyard of people who called, got a quote, and went quiet. We send the 6th email for you — to people who already trust your name."

— Progress Media Group  |  WorkingRoofers Division
$18K
Jobs pulled from a single dead-lead campaign last month
3–5×
Extra jobs per month average from reactivation campaigns
Days
First campaign can be live within days of signing up
The Sequence

5 Emails. 21 Days.
Automatic.

Every email looks like it came directly from your business. No marketing fluff — just the right message at the right time, built to bring cold leads back to the table.

Day
0
"Still looking for a roofer?"
Casual check-in. Not salesy. Just timely.
Day
3
"Quick question for you, [Name]"
Soft follow-up. Creates urgency around schedule.
Day
7
"Before & after from a job near you"
Social proof drop. Real job, real results.
Day
14
"Last few spots left this month"
Scarcity trigger. Books hesitant leads.
Day
21
"Closing your file — [Name]"
Highest open rate of the entire sequence. Triggers reply.
Highest Open Rate

Stop Leaving
Money on the
Roof.

(832) 363-4008
Book a Free 15-Min Demo

We'll show you the sequence running live — no obligation whatsoever